In January, we take a look back so that we can plan the way forward. In 2011, we posted nearly 70 pieces of research, articles, and commentaries on our website. Based on the number of clickthroughs, downloads, retweets, and mentions, the ideas that resonated most with our readers centered on thought leadership, connecting with the buyer, marketing planning and strategy, lead generation, using data, and building brands.
You can find all the research in ITSMA's Online Library. Enjoy!
To download our "Top B2B Marketing Ideas from 2011", fill out the form on the right and hit "Send The Link".
David C. Munn
President & CEO
ITSMA